Baseball, Apple Pie, and Great Hova

It has been announced that for game one of the World Series Jay-Z and Alicia Keys will be preforming their hit single "Empire State of Mind" at Yankee Stadium.
Is nothing sacred?  What is the point, and why Bud Selig is trying to turn the World Series into the NBA all-star game? I can remember a time when the game itself was enough to entertain people.